I believe this is why much small-business marketing fails - it tends to be all about you, not your customer. Create a marketing message that is about your customer, not about you. Research, study and analyze the way each person responds to information.Ģ. Here are my five basic steps to effective marketing:ġ. It’s not the same out of a recycled-material cup. When I’m in creative mode in a café, I always have to drink out of a mug. The droplets splash against the porcelain and begin to mix together to work in uniform to deliver an amazing taste. I hear the coffee hit the edge of the cup with my refill. There are a million steps involved in creating good marketing, but in my opinion, there are only five that you really must use to create good, effective marketing. But now I understand how to trick my brain into right-brained creativity and relaxation for the ideas to flow. I realize that not everyone’s brain works like mine (probably for the better) but I am pretty predictable when the daily clogs block my creative process and keep me from being able to work the way I want to. ![]() The caffeine seems to pull the two control centers together to innovate and ideate. ![]() The thoughts come quickly as the right brain and left brain begin to interact. My relaxation causes me to focus on a couple of client projects. And my fingers begin to type this article. I smile as I react to the darkness of the roast. The coffee is hot and crisp and has the right amount of acid as it washes my mouth with its soft, velvety touch. I needed a fresh scene - to “change my air” - so I headed down to a local café. ![]() Bath & Body Works’ food-scented candles include Sugared Pecan Pie, Coconut Cream Pie and Iced Lemon Pound Cake.This week, I have been knee-deep in writing a strategy, keeping my team motivated and running the daily ins and outs of an agency. DW Home, on the other hand, has candles that range from pumpkin cheesecake to macaroni and cheese. Other food-scented candles have included a line from McDonald’s that, when all lit at the same time, evoked the aroma of a McDonald’s Quarter-Pounder. While this may be the first time you’ve been able to get a General Mills candle, numerous brands have created candles for their products before, including Campbell’s, who released chicken noodle soup and tomato soup with grilled cheese candles earlier this year. Priced at $28, this Cereal Bowl Candlefrom seller SouthLakeGifts looks like a freshly-poured bowl of Lucky Charms and even comes with a metal spoon. You’ll even find some cereal candles on Etsy, including a few that look like actual bowls of cereal. Prefer other options? While not created in partnership with an actual cereal brand, Goose Creek has a handful of cereal-inspired candles like Fruity Hoops, Marshmallow Happiness and Fruity Cereal Fun. The three-piece gift sets are $15 each and come with 1-ounce candles in either Trix, Honey Nut Cheerios and Lucky Charms Lucky Charms, Cocoa Puffs and Cinnamon Toast Crunch or Lucky Charms, Cinnamon Toast Crunch and Honey Nut Cheerios. The largest ones have a covered glass design. The 11-ounce candles look like tin containers while the 12-ounce candles are designed with close-up images of cereal pieces. The 11-ounce one-wick and 12- and 13.5-ounce three-wick candles are priced at $10. The 4-ounce candles have a burn time of 14 hours, come in what looks like old-school glass milk jugs and cost $5. Pick from three gift set options if you can’t decide which scent you want. They range in sizes and designs and are priced between $5-$10. Made of a soy wax blend, the candles are for sale in stores nationwide and on Target’s website. ![]() The new General Mills candles are available exclusively at Target with scents inspired by Cinnamon Toast Crunch, Lucky Charms, Trix, Cocoa Puffs and Honey Nut Cheerios.
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